Mobile

Proximity Marketing

By Stewart Bernard The TOP GUN of Digital Marketing Have you ever heard of Proximity Marketing? How about Geotargeting?  How about Geofencing?   How about IBeacon? These are all technology advancements in mobile marketing that attempt to contact targeted customers via location. Proximity Marketing is simply marketing based on proximity.  As we become more intelligent […]

Mobile Ad Market Skyrocketed in 2013

By Stewart Bernard The TOP GUN of Digital Marketing If you still do not believe that mobile is the place to be after watching the video above, you should go back into your cave. Mobile has not only taken over our lives from a personal standpoint, it is now dominating on the business scene. In […]

Freshen Up Your Company's Look – Partner With A Web Design Company in Orlando

The Internet has created an entirely new and unique forum for organizations of any size and industry to conduct business. Search engine optimization, browser rankings and the like have plugged companies into the prospective client pool in new and exciting ways with the ultimate goal being to drive traffic to the organization’s website. However, it’s […]

WSI of Windermere Receives AIM Certification

FOR IMMEDIATE RELEASE Local WSI Consultant Completes an Advanced Internet Marketing Certification WSI – World’s Largest Digital Marketing Franchise Awards Stewart Bernard with a WSI Advanced Internet Marketing (AIM) Certificate Windermere, FL, 06 January 2011 – WSI, the world’s leading digital marketing franchise, is proud to announce that one of its franchisee’s, Stewart Bernard, located […]

Trends in Global Media

The shift between traditional advertising and digital advertising has caused massive changes in recent years. Add the recession that has caused tremendous turmoil around the world and global markets have switched positions in dominance. Starcom Media Vest produced a Global Media Intelligence report describing this paradigm shift. The report covers 6 major worldwide regions and […]

Working With A Mobile Marketing Company In Orlando

Mobile marketing has recently joined the esteemed ranks of social media marketing tools utilized to reach the masses. For those unfamiliar with this latest term, according to the November 2009 definition put forth by the Mobile Marketing Association, Mobile Marketing is: a set of practices that enables organizations to communicate and engage with their audience […]

Mobile Internet is the norm for College Students

Another indication that the Mobile market is growing rapidly is indicative in the behavior of college students. While most teens and children still use feature phones, college students predominantly use tablets, smartphones and mobile game consoles. 62.7% of U.S. undergraduates surveyed by the EDUCAUSE Center for Applied Research had an internet capable mobile device. 45.9% […]

Geolocation

Two out of 5 mobile phone users use geolocation services. Regardless of privacy worries, mobile phone owners are sharing their locations with others with services like Four Square. The rewards of the services seem to outweigh the risk of geolocation targeting on their phones. According to Webroot(security software company) 39% of social network users use […]

WSI – A Top Notch Search Engine Optimization Company in Orlando

At WSI of Windermere, Search Engine Optimization (SEO) is recognized as more than just the latest buzzword in the online community. Our internal staff of highly-trained professionals understand that when utilized properly, this tool of creating targeted content to increase website traffic can prove invaluable to businesses looking to increase web and browser presence.

Leveraging Internet Marketing Strategies In Your Company

The Internet has forever secured its place as a leading marketing tool in today’s ever-evolving business world. Companies have realized that traditional promotional methodologies such as verbal references, word of mouth and other more subjective advertorial techniques simply don’t reap the return on investment that they once did. Businesses looking to set themselves apart from […]

Adults Are Texting More, But Teenagers Still Dominate!

Teenagers text at a phenomenal rate of 50 per day but 72% of adults are now in on the action.  In September 2009 only 65% of adults sent and received text messages.  By May of 2010, that rate rose to 72%. There are variations in the numbers by ethnicity and race.  Black and Hispanic texters […]

7 Trends in Mobile Usage

The penetration of mobile markets is at approximately 80% presently.  The advancement of technology and increasing sophistication of smartphones is keeping mobile marketers on their toes.  Smartphone users are paying a lot of attention to the quality and content of the messages being delivered. Feature phones are losing ground to sophisticated smartphones and tablet pcs. […]