By Stewart Bernard
Months ago, I discussed the rapid pace of mobile marketing and the pace is increasing even more rapidly every day.
Today 6″ screens are becoming commonplace as consumers are demanding more screen space on a mobile platform.
Consumer demand for larger screens have become so prevalent that even Apple Computer has succumbed by the unveiling of a large screen Iphone rumor in the summer of 2014.
65% of emails are opened and read on a mobile device as compared to a desktop device.
Consumers are finding more efficiency by utilizing their mobile devices everywhere they go.
Cellphones are now considered to be: cameras, televisions, gaming devices web browsers, GPS’ and more.
The advent of the classic cellphone has disappeared as consumers demand more functionality and wider screen space to do what used to be done on a laptop or desktop computer on their cellphones.
We are now carrying around computers instead of mere cellphones in our pockets.
Even our standard watches are not even good enough anymore. Consumer demand is pushing for watches that communicate with the smartphone delivering information from stock quotes to fitness info to weather info to gps location to various watch faces.
This transition has also transcended to our eyewear with the introduction of Google Glass.
It seems every accessory we carry will eventually communicate with our smartphone.
More than 1 in 7 people worldwide used smartphones in 2013(1.4 billion smartphones).
The average US Citizen spends 2 hours a day on a mobile device(that’s 57,293 hours in an average American lifetime).
.7 billion users say they would not recommend companies with poor mobile websites.
1 out of 4 searches are conducted on a mobile platform.
In 2012, 139 billion in revenue was generated via Mobile Marketing. That is expected to increase to 400 billion by 2015.
Android is the most popular Operating system at 52%, Apple is second at 40% and all the rest command 8% of the market.
The most popular smartphone is Apple at 41%, Samsung at 25% and the remaining manufacturers are fighting over the last 34%.
The most popular tablet is the IPad at a whopping 88%. The Samsung Galaxy covers 9% and the Amazon Kindle commands 3%.
SMS coupons are redeemed 8 times more than email coupons.
40% of consumers make a purchase after scanning a QR code.
85% of consumers prefer mobile apps over mobile websites.
IOS apps deliver 4 times more revenue than Android apps.
7 in 10 apps are for IOS vs Androids.
There are 224 million monthly app users in the U.S..
Facebook is the top smartphone app at 74%, Google Play at 53%, Google Search at 53%, YouTube at 49% and Pandora Radio at 49%.
Mobile Linkedin users are twice as prevalent as desktop users.
Two thirds of smartphone users access social media sites on their devices.
Stewart Bernard Productions, your local Orlando, FL based Mobile Marketing Company is a leader in the Mobile Marketing arena and believes strongly in the future of Mobile Marketing for business.