Mobile Marketing

Proximity Marketing

By Stewart Bernard The TOP GUN of Digital Marketing Have you ever heard of Proximity Marketing? How about Geotargeting?  How about Geofencing?   How about IBeacon? These are all technology advancements in mobile marketing that attempt to contact targeted customers via location. Proximity Marketing is simply marketing based on proximity.  As we become more intelligent […]

Mobile Ad Market Skyrocketed in 2013

By Stewart Bernard The TOP GUN of Digital Marketing If you still do not believe that mobile is the place to be after watching the video above, you should go back into your cave. Mobile has not only taken over our lives from a personal standpoint, it is now dominating on the business scene. In […]

Trends in Global Media

The shift between traditional advertising and digital advertising has caused massive changes in recent years. Add the recession that has caused tremendous turmoil around the world and global markets have switched positions in dominance. Starcom Media Vest produced a Global Media Intelligence report describing this paradigm shift. The report covers 6 major worldwide regions and […]

Geolocation

Two out of 5 mobile phone users use geolocation services. Regardless of privacy worries, mobile phone owners are sharing their locations with others with services like Four Square. The rewards of the services seem to outweigh the risk of geolocation targeting on their phones. According to Webroot(security software company) 39% of social network users use […]

Adults Are Texting More, But Teenagers Still Dominate!

Teenagers text at a phenomenal rate of 50 per day but 72% of adults are now in on the action.  In September 2009 only 65% of adults sent and received text messages.  By May of 2010, that rate rose to 72%. There are variations in the numbers by ethnicity and race.  Black and Hispanic texters […]

7 Trends in Mobile Usage

The penetration of mobile markets is at approximately 80% presently.  The advancement of technology and increasing sophistication of smartphones is keeping mobile marketers on their toes.  Smartphone users are paying a lot of attention to the quality and content of the messages being delivered. Feature phones are losing ground to sophisticated smartphones and tablet pcs. […]