Trends in Global Media

The shift between traditional advertising and digital advertising has caused massive changes in recent years. Add the recession that has caused tremendous turmoil around the world and global markets have switched positions in dominance.

Starcom Media Vest produced a Global Media Intelligence report describing this paradigm shift.

The report covers 6 major worldwide regions and covers advertising spending trends from 2009 to 2014. The report also includes data on media usage, demographics, broadband penetration, mobile penetration and consumer behavior.

Major insights from the report include:

Marketing dollars shifted to digital at an increased pace due to the global recession in China, India and Brazil.

Asia- Pacific will outrank North America as the world’s largest advertising market after 2014.

The Middle East and Africa spent an estimated 14 billion in media advertising, representing 2.9% of total worldwide media spending. This is the fastest media growth of any region in the world at 11.4%.

Online spending in Latin America will more than double over the next four years. Estimates are at 2 billion in 2010 to 4.2 billion in 2014.

A greater penetration throughout Western Europe is expected due to the aging of a large United Kingdom audience.

The unlikely internet acceptance rate throughout Eastern and Central Europe will enhance mobile marketing as a viable option to marketers.

WSI of Windermere is poised and ready to accept the challenges of these unusual paradigm shifts.

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