If you watched the entire 9 minute video above, you would have a pretty good idea of what Content Marketing really is.
Wikipedia defines Content Marketing as any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
We describe Content Marketing as any marketing format that creates content attractive enough and valuable enough to engage and retain your target customers.
This can be in the form of:
Blogs, websites, social media, magazines, newspapers, books, videos, podcasts, mobile apps, newsletters, white papers, online communities, events, info graphics, e-books, surveys, reviews, how to articles and/or guides,SEO, PPC, location based and mobile marketing.
By providing valuable and enriching content in any form, traditional or digital, we acquire, engage and retain the target audience we are seeking.
Consumers skip tv ads with DVRs in order to avoid commercials. I personally watch a 3 hour football game in 45 minutes due to the DVR. This is a strong indication that we do not desire certain traditional marketing concepts anymore.
We have found a way to surf the net and still ignore certain “Call to Action” buttons and banner ads. I watch You tube videos with my cursor on the “Skip AD” button timer ready to deactivate the ad with the push of a button.
Content marketing provides the consumer with the relevant information they are seeking and we do this by educating as opposed to selling.
In turn, this education alters and/or enhances the way consumers purchase.
With Inbound Marketing techniques, we attract consumers as opposed to slamming them with unwanted ads and cold calling tactics.
The major factor in quality Content Marketing is valuable and relevant information as opposed to junk and spam.
Quality Content Marketing encourages consumers to Observe, Absorb and React.
Changes in technology and the television industry is a great example of how Content Marketing has altered consumer behavior
Years ago, TV commercials were ignored by grabbing a beer from the refrigerator or taking a restroom break.
Today consumers record what they are interested in, skip commercials or only watch commercials with relevant content and watch their relevant programs on their time schedule as opposed to the TV station’s time schedule.
Today’s consumers are much more intelligent than years ago when traditional marketing was all that was available.
If you need a relevant Content Marketing Strategy, call us at 407-574-5334 to get started now!