Wondering how a mobile marketing company in Orlando continues to help clients with their mobile strategies?
Here are a few statistics that will give you a better idea about what we do:
SMS (Short Message Service) has become a legitimate advertising channel in North America. Mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.
Sending text messages to an email address is another methodology.
Another alternative to sending messages by short code or email is to do so through one's own dedicated phone number.
Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length. The most popular use is to send photographs from camera-equipped handsets, although it is also popular as a method of delivering news and entertainment content including videos, pictures, text pages, advertisements and ringtones.
Smart-phones connect to everyone - almost everywhere - for almost everything
As depicted by the video above, we are definitely in the era of mobile devices. People are spending more time than ever before on their mobile devices, using mobile and internet applications to connect to their entire world. According to a Microsoft study, by 2014, mobile Internet usage will overtake desktop Internet usage and already more than 50% of all ‘local’ searches are conducted from a mobile device. Driven by bandwidth and a rich environment of ‘anytime, anywhere’ wireless capabilities; mobile online activity is rising dramatically along with entertainment, social networking, communication and media.
Those who use computing devices to access the Internet, e-mail, watch videos, listen to music or play games now rely on mobile devices to do it better, easier, faster, more portably and more conveniently. They also have more fun and enjoy being online in a manner that is ‘cool’.
Today’s smart phones are driving the increased use of networked applications and Web content. What is it that has so greatly enhanced their appeal?
While service providers now bundle mobile devices with Internet access on 3G and 4G networks, the growing number of public Wi-Fi spots makes it more practical to browse with a mobile device than using a laptop.
With GPS services, your phone knows where you are.
Businesses can provide geo-targeted information, guiding users to local products and services, monetizing this local intent through advertising and offers.
Internet applications for mobile devices or ‘apps’ allow you to customize a phone to your specific set of wants and needs. They range in size and complexity from a simple flashlight application, to a navigational system that will let you plot positions on a marine chart, to a medical reference guide.
In-phone cameras facilitate video calls, point-and-shoot photography, recording videos, reading QR codes and interpreting barcodes. Capturing and sending media in the same motion on a mobile is much faster and easier than transferring images from a camera, or using a camera on a PC/laptop. The microphone too, is always ready to go.
Phones are soon becoming the consumer’s wallet and the retailer’s storefront. Mobile access is being spurred on by ease of e-commerce, featuring location-based services, time-based offers, mobile coupons and push notifications, etc.
Smart-phones and tablets provide a more interactive Internet experience since they use browsers custom built for mobile devices. Exciting capabilities like precise location information from GPS, user orientation from a digital compass, multi-touch input from one or more simultaneous gestures, device positioning from an accelerometer, etc. have surpassed PC-based Web browsers.
If you are interested in learning more about Mobile marketing, Mobile apps or Mobile websites, Contact your local SJB consultant today.